Finally the truth about electric heating…

So why is the UK so “prejudiced” against electric heating, yet 50% of the population seems happy to pay 30% too much for their electric supply ?

Storage heaters are not made in theUK, they are only made inEurope, yet the Europeans don’t use them ! Worse still the economy 7 tariff in theUKwhich they utilise, abuses you financially !

Which of the following statements is true or false :-

  • All motor vehicles have identical fuel consumption.
  • All wet systems regardless of fuel have identical consumption.
  • All electric heating is 100% identical efficiency’s.

Hopefully we can all see what I am driving at, if a cheap oil filled or panel / convector heater is just the same as the more expensive “Rolls Royce state of the art products”.

How come the manufacturers of the latter are so successful ?

I wish I had a pound for every time I am asked “what makes your radiators so successful ?”.

The reality is, this is not brand new technology. It may seem it is to theUKmarket, but our European cousins have used these products since the 70’s.

But the real “techie”  answer lies in the advance of materials, tolerances, technology and even more so, the sophisticated electronics, not just one single item but all of them coming together.

Were I able to explain in minute detail, I can bet you would first either fall asleep or at best struggle to understand (as I would).

But let me try for you in the pursuit of “maximum comfort minimum energy”………………..

Radiator Body (Aluminium) Traditional “wet” gas systems use steel. No question therefore that “Injection moulded” aluminium is a far superior conductor of heat, which is why your car engine is made of aluminium. Why ? Well to quickly get rid of that heat.

Even the purity of that Aluminium plays a part.

So what better than a material that heats quickly but also dissipates that heat into the room incredibly quickly, resulting in “maximum comfort minimum energy”.

So do not be fooled by much lesser materials steel or extruded rather than injected aluminium.

Heating Elements  “State of the art” twin heating elements are moulded into the aluminium body (top and bottom), again providing an incredibly even distribution of heat across the body. Once again to rapidly pass heat and more importantly “Radiated” heat into the room .

This “radiated” heat plays a huge part in the ultimate —- Your comfort.

The entire process can then be taken to another level, ceramic (volcanic) materials can also form part of the internal body, these increase the dynamics of taking electricity and rapidly heating the room to further improve your comfort. “maximum comfort minimum energy”.


Accurate thermostats play an enormous part, ensuring the device does not over heat or under heat the room, wasting energy, sacrificing comfort as would lesser components.

Microchips such as we all use in our cars (but lower tech) ensure optimisation of the electric consumption.

The ability to control each room (i.e. each radiator) with multi time, multi temperature should not be underestimated. At last an intelligent way to heat your home.

Many in the UK subscribe to “switch on switch off”, constantly allowing the room to heat up and then subsequently to drop to cold only to re heat again at a later time using maximum energy each time.

This is a needless waste, the Europeans would at the point of switching off simply programme the temperature to drop by about 4 degrees and request it to rise again at the point of switching on. Maintaining a constant temperature means “maximum comfort minimum energy”.

If you want to switch off yes the product can, but by running in the manner we prescribe (see results on back page) you will no longer each time be fighting the cold walls and furniture as an ambient temperature builds up and in so doing improves the efficiency of the task.

All of which (guess what), leads to “maximum comfort minimum energy”.

What makes comfortable heat ?


The vast majority of electric products (storage, cheap panel and convector heaters) convect heat, and yes heat does rise.

However convection means heat rising and setting up a warm air current around the room, sadly storage, cheap panel and convector heaters convect that heat much too fiercely,(burning the air, hence carbon deposits) resulting in the air being far too dry uncomfortable and excessive amounts of heat on the ceiling and too little at your feet “cold feet syndrome”.

A traditional gas “wet” system provides radiated heat, this means the surface of the radiator will warm the air as it comes into contact with it and sends that into the room providing an all round comfortable heat, yes a small amount will rise but not as excessively as if it had been heavily convected.

Comparison of Radiated (comfort) versus convected (less desirable)

Heating type Radiated (comfortable heat) Convected (less desirable heat)
Storage 100%
Cheap convector 100%
Cheap oil filled 40% 60%
Gel filled 70% 30%
New “Dry Technology” 80% 20%
Traditional gas “wet system” 80% 20

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